P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Oh, since this is our first party, 0:01 let's make it really great. 0:02 - Hey, how about inviting some new faces, huh? 0:04 - No-one will be able to face her 0:08 if she doesn't do something about her breath. 0:10 - I left a big bottle of Scope in the bath. 0:11 She can't miss it. 0:14 - I just tried someone's Scope. 0:15 Its tingly feeling is so strong. 0:17 My breath feels really fresh, 0:19 and speaking of fresh, 0:21 let's invite Herbie. 0:23 (girls laughing) Narrator Scope helps keep you face-to-face. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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