P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Jimmy, you may be a great sculptor, 0:02 but when you come in in the morning, 0:05 you have bad breath. 0:06 What you need is Scope mouthwash. 0:08 First thing in the morning, 0:12 and your breath will really feel fresh. 0:12 That's it, I'll tell him about Scope. 0:15 I'll say, Jimmy. 0:17 - Morning. 0:18 Hey, I see you use Scope too. 0:20 I just tried Scope, 0:22 and my breath really feels great. 0:23 From now on, it's Scope in the morning. 0:25 Every morning. 0:28 Here's to Scope. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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