P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - We're ready, 0:01 ready to start the National Pleasant Breath Test, 0:02 Scope against the other leading brand. 0:05 Which one gives you more pleasant breath? 0:07 Take the test and see. 0:10 We'll supply the Scope free. 0:11 Write Breath Test, Box 132, Cincinnati, Ohio. 0:13 Test Scope against any leading brand. 0:17 Find out which one gives you more pleasant breath. 0:20 Why is Scope making this challenge? 0:23 Simply to prove that Scope breath is pleasant breath. 0:25 Take the test and prove it yourself. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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