P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - When I'm laying in bed in the morning, 0:02 she comes in and kisses me goodbye. 0:05 And she says, 0:06 "boy, your breath smells bad." 0:07 - And it does. 0:09 - And hers always smells very nice 0:10 because of her Scope. 0:12 - I know, it sounds corny. 0:14 It makes my mouth feel like it's fresh. 0:18 I don't have a stale taste. 0:21 Do I have bad breath? 0:23 - No. - See, and that's 'cause I use Scope. 0:25 Announcer Try the fresh approach, 0:27 use Scope. 0:29
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John W. Hartman Center for Sales Advertising & Marketing History
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Original permalink · Record added: 2025-04-22 23:21:02