P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - We know some of you don't use Scope mouthwash. 0:01 You use one of these other leading brands. 0:04 Well to convince you to try Scope, 0:06 we invite you to take the National Pleasant Breath Test. 0:08 We'll supply this Scope sample, free. 0:11 Write Breath Test, box 132, Cincinnati, Ohio. 0:14 Test Scope against any leading brand. 0:18 Find out which one gives you more pleasant breath. 0:20 Why is Scope making this challenge? 0:23 To prove Scope breath is pleasant breath. 0:25 Take the test and prove it yourself. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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