P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Mrs. Burns, I love working in your shop, 0:01 but in the mornings, you have bad breath. 0:04 You need Scope mouthwash first thing in the morning, 0:08 and your breath will really be fresh. 0:11 That's it, I'll tell her about Scope. 0:13 - Good morning! 0:15 - Mrs. Burns! - Oh, you use Scope, too. 0:17 I just tried Scope and my breath feels just wonderful. 0:19 From now on, it's Scope in the morning, every morning. 0:22 Bird (squawks) Good girl. 0:25 (both laugh) 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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