P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - John, you know you're my favorite ski instructor. 0:02 But in the morning, you have bad breath. 0:06 You need Scope mouthwash. 0:09 First thing in the morning, 0:11 and your breath will really be fresh. 0:12 That's it. 0:15 I'll tell him about Scope. 0:15 - Good morning! 0:17 - John! 0:18 - Hey, you use Scope too. 0:19 I just tried Scope and my breath feels great. 0:21 From now on, it's Scope in the morning, every morning. 0:24 I like your choice of women too. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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