P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (foghorn blowing) 0:01 Narrator As the damp morning fog 0:02 creeps through the porthole, 0:04 a pasty film covers the Dutwicks' mouths. 0:05 (alarm clock ringing) 0:08 They wake with the worst breath of the day. 0:09 Both Morning. 0:11 - Ah. Scope? 0:12 - I'll use mine. - Yours leaves your breath medicine-y, not minty like Scope. 0:15 - Mine kills germs. 0:17 - Scope kills germs. - Come on. 0:18 - Try. - Ah, minty fresh. 0:20 - And? - Kills germs. 0:23 Both Morning. Narrator Scope fights bad breath, 0:26 doesn't give medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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