P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator Unaware of what's happening, 0:01 as the Briggs quietly sleep 0:02 a pasty film covers their mouths. 0:04 They wake with the worst breath the day. 0:07 - Morning. 0:09 - Scope. 0:11 - I'll use mine. 0:12 - Yours leaves your breath mediciny, not minty like Scope. 0:13 - Mine kills germs. 0:15 - Scope kills germs. 0:17 - Come on. 0:18 - Try. 0:19 - Minty fresh. 0:21 - And. 0:22 - Kills germs. 0:23 - Morning. 0:24 Narrator Scope fights bad breath, 0:26 doesn't give medicine breath. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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