P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (crowd noises) 0:01 - How many, please? 0:04 Narrator The first time Phyllis Read 0:05 tried Scope mouthwash, something very nice happened. 0:07 - Gee, you know, it's a funny thing. 0:10 I've been coming here for years 0:11 and we've never spoken to each other. 0:13 That's funny, isn't it? 0:15 - Interesting. 0:17 - Have you always been a cashier here? 0:18 - Certainly, gosh, you know. 0:20 - Oh no? 0:21 - We're not allowed to, uh, get personally involved. 0:23 Narrator Scope not only fights bad breath, 0:26 it gives you a pleasant breath. 0:28 Scope leaves a better taste in your mouth 0:29 than any leading mouthwash 0:31 so your breath is as pleasant to others 0:32 as it is to you. 0:34 - I really do enjoy talking. 0:35 - Oh, well I think people who enjoy their work 0:37 are the happiest people in the world. 0:38 - I think you're right about that, if they're working. 0:39 - Gee, it sure is a pleasure talking to you. 0:42 It really is. 0:44 Narrator And when your breath is pleasant, 0:44 people want to talk to you. 0:46 - I don't suppose we could sit down somewhere? 0:48 Woman I was just thinking how very much 0:50 I'd like to sit down because my foot's asleep 0:52 Narrator Scope, for pleasant breath. 0:55 (car horns honking) 0:57

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