P&G: Scope Mouthwash, 1970s
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Genre: Commercial
Year Published: 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Narrator As the night creeps by, 0:01 a pasty film covers the Neils' mouths, teeth. 0:03 (alarm clock ringing) 0:06 They wake with the worst breath of the day. 0:07 Both Morning. 0:09 - My breath! 0:10 - Mouthwash. Ah! Scope? 0:12 - I'll use mine. - Yours leaves your breath medicine-y, smell. 0:15 Not minty, like Scope. 0:17 - Oh, but mine cleans. - Can't clean your mouth better than Scope. 0:20 - Okay. 0:22 Ah, clean. 0:24 Both Morning! Narrator Scope fights bad breath, 0:26 doesn't give medicine breath. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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