P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (alarm clock ticking) 0:01 Narrator While the Sheas innocently sleep, 0:02 an evil thing is happening. 0:04 It happens to most people. A pasty film covers your mouth. 0:06 You have morning breath, the worst breath of the day. 0:10 - Morning. My breath... 0:13 - Mouthwash. 0:15 My Scope will help. 0:18 - No, I'll use my mouthwash. 0:18 - Honey, yours leaves your breath medicine-y. Smell. 0:20 - (sniffs) Medicine-y. 0:23 - Now smell Scope. 0:23 - (sniffs) Minty. But mine cleans. 0:25 - You know that filmy feeling in your mouth? 0:27 - Mm-hmm. 0:29 - Even yours can't clean it better than Scope. 0:30 - All right. 0:32 - (sighs) Mm, clean and fresh! 0:33 (she sighs) 0:38 Good morning! 0:39 - Good morning! (laughs) 0:40 Narrator Scope fights bad breath, 0:42 doesn't give medicine breath. 0:43

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