P&G: Scope Mouthwash, 1970s

Year Published: 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (smoke bangs) 0:01 - And now, I'd like to show you 0:02 how you can make some easy money with Scope. 0:04 If you'll mail in the labels from three super. 0:08 Or four family or five large sized bottles 0:11 plus this special refund certificate, 0:15 Scope will mail you $1. 0:18 If you mail in by April the 10th, 0:21 Scope will mail you $2. 0:22 But hurry! 0:24 We can only do this $2 trick until, 0:25 April the 10th. 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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