P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Chief, you could have me rubbed out, 0:01 but you've got bad breath, bad breath! 0:03 (laughs) Rehearsing. 0:06 The chief, mornings, it's murder! 0:08 I gotta get him to use this new mouthwash! 0:11 Scope. 0:13 I use it once in a morning 0:15 and my breath feels fresher for hours. 0:17 Today I give him the works! 0:20 (tires screeching) 0:27 - Get in, Louie. 0:30 - Morning, chief. 0:31 Chief, you've got- 0:33 - Yeah. - Scope? 0:37 - New mouthwash the boys gave me, great stuff. 0:37 I tried it this morning, 0:41 my breath feels like it'll last for hours. 0:42 Hey, Louie. 0:45 How come you never come up with no fresh ideas, huh? 0:47 Announcer Scope, new from Proctor and Gamble. 0:52 So powerful first thing in the morning 0:54 and your breath feels fresher for hours. 0:55 Once in the morning does it. 0:57

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:41