P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mr. Walters, you could fire me for this, 0:02 but you've got bad breath. 0:04 Bad breath! 0:07 Rehearsing. 0:10 My boss, when he walks in mornings, oh! 0:11 I've got to get him to use this new mouthwash, Scope. 0:14 I use it, once in the morning, 0:18 and my breath feels fresher for hours. 0:20 Vice precedent or not, 0:23 today, I tell him! 0:26 Announcer When you wake up mornings, 0:28 there's a film in your mouth that you can taste. 0:30 Powerful new Scope cuts through this film 0:32 and helps reduce mouth odors for hours. 0:34 - Mr. Walters. 0:37 Mr. Walters Yes? 0:38 - You have-- 0:39 - Ah, Jane. Look what I found, a new mouthwash, Scope. 0:41 Tried it first thing this morning 0:45 and my breath feels like it'll last for hours. 0:46 It's just what I needed. 0:49 Announcer Scope from Procter & Gamble. 0:52 So powerful, first thing in the morning 0:54 and your breath feels fresher for hours. 0:56 Once in the morning does it. 0:59

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