P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (drumroll beats) 0:00 Man For outstanding bravery. 0:02 - Scope? Me? 0:05 But brave? 0:07 A note. Once in the morning does it. 0:10 The Green Phantom! 0:13 Are you behind this? 0:16 - What? Oh, Scope. 0:17 Splendid mouthwash, sir. 0:19 First thing in the morning, and your breath will feel... 0:21 (lips smooch) 0:23 Fresher for hours! 0:23 Announcer Before the Green Phantom strikes you, 0:25 get Scope. 0:26 Once in the morning does it. 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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