P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Sue-Ellen Football players! 0:00 Natalie What's wrong? 0:02 - You know that half-back I thought was so groovy? 0:02 - He gave you his pin. 0:04 - He gave me his Scope. 0:05 Said it does marvelous things for bad breath. 0:07 Said Scope, first thing 0:09 will make my breath feel fresher for hours. 0:11 - He told me- 0:13 - How much he liked you? 0:14 - How many germs it kills, for hours he said. 0:15 Natalie, we've been cheering together for three years, 0:18 do I? 0:21 - You are a great cheerleader Sue-Ellen, but keep the Scope. 0:23
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John W. Hartman Center for Sales Advertising & Marketing History
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