P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (water splashing) 0:02 (water dripping) 0:08 - Avery, what happened to you? 0:10 - I just tried to be a friend. 0:13 I told her she had bad breath. 0:14 - Oh dummy, you should have let 0:16 Bad Breath Anonymous tell her! 0:17 (water splashing) 0:20 - Morris 500 pairs of pants with only one leg each. 0:21 Morris, how did this happen? 0:24 - All I did was tell the cutter he had bad breath. 0:26 - We're ruined! 0:29 Morris, why didn't you let Bad Breath Anonymous tell him? 0:30 They would've got him started on Scope, 0:33 and you know how long that lasts? 0:35 Announcer Yes, let Bad Breath Anonymous 0:38 tell them, and they'll send a coupon worth 10 cents 0:40 off on Scope. 0:42 And Scope first thing makes your breath feel 0:43 fresher for hours. 0:45 Once in the morning, does it. 0:47 - Look Alice, another mother-in-law with bad breath. 0:49 - Honestly, Sally, 0:53 why can't everybody start the morning with Scope? 0:54 Announcer Send those names to Bad Breath Anonymous, 0:57 New York, New York. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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