P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - I'm home, Flo. 0:02 - How did it go today, Al? 0:02 - Learned a thing or two from young Griswold. 0:04 Marched right straight into my office and said, "Boss, 0:06 you got bad breath." 0:09 Spunky kid. 0:10 Then he slapped a bottle of Scope down on my desk 0:11 and said Scope first thing in the morning, 0:14 my breath would feel fresher for hours. 0:16 Level with me, Flo. 0:19 After all these years, do I? 0:21 - I love you, Al. 0:24 But keep the Scope. 0:26 Announcer Scope. Once in the morning does it. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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