P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Man Watch closely. Notice the bull won't charge. 0:02 - Stench International? 0:05 - Yes, those villains bugged the matador's breath. 0:06 - Gave him bad breath? 0:09 - His last three bulls simply refused to charge. 0:10 - Sounds like a job for Scope. 0:13 - You mean-- 0:14 - Precisely. 0:15 You must get Scope to our matador, 0:16 or there will be a riot in the bullring. 0:18 (car motor) 0:20 - How long does Scope last? 0:22 - For hours. 0:23 First thing in the morning, 0:24 and your breath feels fresher for hours. 0:25 - Really? 0:27 - Once in the morning does it. 0:28 - Stench agent! 0:29 (car skidding) 0:31 (car collision) 0:33 (wind blows) 0:34 - Just in time! 0:36 - Scope! 0:38 (footsteps running) 0:39 (foot collides with leg) 0:42 (case slams against head) 0:44 (two bodies collide) 0:45 (body hits metal fencing) 0:47 - El matador! 0:48 A toast? 0:50 - Gracias! 0:53 (crowd cheers) 0:55 Narrator Help stamp out stench with Scope. 0:56 Once in the morning does it. 0:59

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John W. Hartman Center for Sales Advertising & Marketing History

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