P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - I've studied under you for 12 years, professor, 0:01 and it's time I told you, you have bad breath. 0:04 Bad breath. 0:07 My piano instructor, he's brilliant 0:09 and really a dear, but he has to know. 0:12 I've discovered this marvelous new mouthwash, Scope. 0:16 Once in the morning and my breath feels fresher for hours. 0:20 Today I'll tell him. 0:24 Narrator When you wake up in the morning 0:27 there's a coating in your mouth that you can taste, 0:28 hidden mouth film. 0:30 But Scope cuts through hidden mouth film 0:31 and helps reduce mouth odor for hours. 0:33 - Professor? 0:36 Professor, I don't mean to be fresh... 0:37 - Fresh, that's what he meant. 0:39 Fresh breath. 0:42 My friend Demetrius said Scope, once in the morning 0:43 and his breath feels fresher for hours. 0:46 I must get some. 0:48 Play on, child. 0:50 (Woman plays the piano) 0:52 - New from Proctor & Gamble. 0:54 First thing in the morning 0:55 and your breath feels fresher for hours. 0:56 Once in the morning does it. 0:58

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