P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - You could tell that 0:01 she has bad breath every morning. 0:02 - The head librarian. She'll fire me. 0:07 - Now you lost, give her the scope. 0:09 - Tell her, we use it, first thing in the morning, 0:11 her breath will feel fresher for hours. 0:13 - Morning. 0:16 - Scope? I tried scope this morning, 0:17 and my breath still feels fresh. 0:20 Bain, I respect your courage. 0:21 Now back to work. 0:24 Everyone. 0:25 - (Narrator) Scope. 0:27 Once in the morning, does it. 0:28
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John W. Hartman Center for Sales Advertising & Marketing History
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