P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Who's gonna tell him? 0:01 Coach, you got bad breath every morning. 0:02 - He'll bench me! 0:08 - You lost. Here. 0:09 - And tell him we use Scope. 0:10 First thing in the morning 0:11 and his breath will feel fresher for hours. 0:12 (men shouting) 0:14 - Good morning, Coach. 0:15 - Scope, huh? 0:16 - My kid gave me some Scope this morning. 0:17 My breath still feels fresh. 0:19 Jim, that took guts, 0:21 something we could use a little more of around here! 0:23 Narrator Scope once in the morning does it. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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