P&G: Scope Mouthwash, 1960s
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Genre: Commercial
Year Published: 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Who's gonna tell Gert 0:01 she's got bad breath every morning? 0:02 - Oh no, Gert'll brain me. 0:05 - You lose, here. 0:08 - Tell here we use Scope. 0:09 First thing in the morning, 0:11 her breath will feel fresher for hours. 0:12 Both Men Go ahead. 0:14 - Morning. 0:15 - Scope, you're too late. 0:16 I tried Scope this morning. 0:17 My breath still feels fresh. 0:19 Joe, you're okay, but those other guys. 0:21 Announcer Scope, once in the morning does it. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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