P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - All right, this morning we do it. 0:03 High card tells him, 0:06 "Mr. Brown, you have bad breath every morning." 0:08 Draw. 0:12 - But, he's the principal. 0:17 - Somebody's got to tell him about Scope. 0:18 - But he's the last batchelor we know. 0:22 - Every day, first thing in the morning 0:26 and your breath feels fresher for hours. 0:28 - Hurry, Joan. 0:30 - And it lasts. 0:31 - It'll make his breath feel fresher for hours. 0:32 - Once in the morning does it. 0:34 (Woman knocking on the door) 0:36 - Mr. Brown. 0:39 Here. 0:43 - Ms. Rollins, it so happens I tried Scope this morning. 0:45 It works. 0:49 Now you've shown real courage, Hellen, I admire that. 0:50 Narrator Scope. 0:54 First thing in the morning and your breath feels fresher 0:55 for hours. 0:57 Once in the morning does it. 0:58

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