P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Mrs. Hall, you're in charge of the cosmetics counter, 0:01 but you've got bad breath ... bad breath. 0:04 My boss, I only work after school and on Saturdays 0:09 but she's so nice to me. 0:13 I've got to tell her! 0:14 Myself, I'm wild about this new mouthwash "Scope". 0:17 Once in the morning and my breath feels fresher for hours. 0:21 Today, I'll tell her. 0:25 Narrator When you wake up in the morning, 0:27 there's a coating in your mouth that you can taste, 0:28 hidden mouth film. 0:30 But Scope cuts through hidden mouth film, 0:32 and helps reduce mouth odor for hours. 0:33 - Mrs. Hall, I just got .... 0:36 (commotion) 0:38 Oh, let me help you. 0:38 - Thank you. 0:39 - What's in there? - "Scope", a new mouthwash. 0:41 They say once in the morning 0:43 your breath feels fresher for hours. 0:44 I think I'll try it myself. 0:47 (gasps) 0:50 Narrator "Scope", new from Proctor and gamble. 0:51 So powerful. 0:53 First thing in the morning 0:54 and your breath feels fresher for hours. 0:55 Once in the morning does it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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