P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Champ, you could belt me for this, but you got bad breath. 0:02 Bad breath. 0:06 He's a great fighter but when he shows up in the morning 0:08 for workouts, wow. 0:10 I gotta get him to use this new stuff, Scope. 0:12 I do, once in the morning 0:14 and my breath feels fresher for hours. 0:16 Champ, today. 0:19 Narrator When you first wake up, 0:21 there's a film in your mouth that you can taste. 0:22 Powerful new Scope cuts through this film 0:24 and helps reduce mouth odor for hours. 0:26 - Champ you got, 0:29 Champ, you got. 0:31 Now, take it easy champ, but you got. 0:35 - I feel lucky today, Lu baby. 0:37 Just found a new mouth wash. 0:40 Scope. 0:42 They say use it first thing in the morning 0:44 and your breath will feel like it'll last for hours. 0:46 Oh, sorry Lu. 0:51 - Scope, first thing in the morning 0:54 and your breath feels fresher for hours. 0:56 Once in the morning, does it. 0:59

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:20:50