P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - "Uncle John, you could cut me off without a penny 0:01 for this, but you have bad breath." 0:03 "Bad breath?" (sighs) 0:05 Rehearsing. 0:08 My rich uncle, when he comes downstairs mornings. 0:10 Phew. 0:12 I've got to get him to use this new mouthwash, Scope. 0:14 I do. 0:17 Once in the morning and my breath feels fresh for hours. 0:18 Inheritance or not, today I tell him. 0:22 Narrator When you first wake up, there's a film 0:25 in your mouth that you can taste. 0:26 Powerful, new Scope cuts through this film 0:28 and helps reduce mouth odor for hours. 0:29 - Great Scott! 0:35 - Uncle John. 0:36 - What's that? 0:37 - Uncle John, you have- 0:37 - Fine day, boy. 0:38 Haha, found a new mouthwash: Scope. 0:40 Tried it this morning and my breath feels like it'll last 0:42 for hours. 0:45 Sonny boy, I am going to live to be a 100. 0:46 Narrator Scope, new from Procter and Gamble. 0:51 So powerful, first thing in the morning 0:53 and your breath feels fresher for hours. 0:55 Once in the morning does it. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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