P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What is this? 0:04 Scope, a mouthwash? 0:06 Who's insinuating that I have bad breath. 0:09 A note, "Once in the morning does it. 0:12 "The Green Phantom." 0:15 (woman blows whistle) 0:17 - Fred, are you this Green Phantom? 0:19 - What? Oh, Scope. 0:21 Great, I use it first thing in the morning 0:22 and my breath feels fresher for hours. 0:24 Hope you find that green what you call it. 0:26

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John W. Hartman Center for Sales Advertising & Marketing History

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