P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A tailor should never be without a tape measure, 0:01 But he should always be without bad breath. 0:04 So I use Scope. 0:08 First thing in the morning. 0:10 Take a busy Tuesday, 0:12 it lasts me fitting 0:15 after fitting 0:17 after fitting. 0:22 And I'm not just working on cuffs 0:23 I'm practically nose-to-nose, 0:25 fitting lapels, collars and shoulders. 0:27 And when you're that close, 0:31 you gotta be that careful. 0:32 This Nehru jacket is in. 0:33 This is where it's at. 0:35 Scope once in the morning makes your breath 0:36 feel fresher for hours. 0:37 And one of the reasons is that no leading mouthwash 0:39 kills more germs or works longer against germs than Scope. 0:42 Look at a handsome man like you! 0:45 Scope, it lasts through the continental, 0:47 the double breasted, 0:50 and the Nehru. 0:52 Scope. 0:55 Once in the morning does it. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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