P&G: Scope Mouthwash, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Good heavens, Elizabeth, what happened? 0:02 - I merely told Julia she had a breath problem. 0:04 - That's our dessert. 0:08 - Why didn't you let Bad Breath Anonymous tell her? 0:09 They'd have gotten her started on Scope. 0:12 And you know how long that lasts. 0:15 Narrator Yes, let Bad Breath Anonymous tell them. 0:17 They'll send a coupon worth 10 cents off on Scope, 0:19 and Scope first thing makes your breath feel fresher 0:22 for hours. 0:24 Once in the morning does it. 0:25 Send those names to Bad Breath Anonymous, 0:26 New York, New York. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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