P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator Meet Roy Bastock, Scope sneak. 0:02 Each morning Roy gets out of bed, 0:06 opens the window, 0:09 takes a few deep breaths, 0:12 and 0:14 hauls up the Scope. 0:16 Why does he sneak it in? 0:18 He's afraid that his mother would say Scope tastes too good. 0:21 That she'd say a mouthwash should be killing germs. 0:24 Should be burning your mouth, not tasting good. 0:27 But Roy knows that fresh and minty tasting Scope 0:30 does kill germs. 0:33 In fact, no leading mouthwash kills more germs 0:35 or keeps on killing germs longer than Scope. 0:38 That's one reason Scope, first thing in the morning, 0:41 makes your breath feel fresher for hours. 0:43 - Roy, Here's your umbrella. 0:46 Don't forget your lunch. 0:48 Narrator Oh, and meet another Scope sneak. 0:50 Mrs. Bastock. 0:53 Scope: It puts great taste into germ killing. 0:55

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