P&G: Scope Mouthwash, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: Endorser Meet the Harris brothers, Scope sneaks. 0:02 Why do they sneak the Scope? 0:05 They're afraid Mrs. Harris would say it tastes too fresh 0:07 and minty to possibly kill germs. 0:10 But the boys know Scope does kill germs. 0:12 In fact, no leading mouthwash kills more germs than Scope. 0:14 They know that's one reason Scope, 0:18 first thing in the morning makes your breath 0:19 feel fresher for hours. 0:21 Oh, meet another Scope sneak, Mrs. Harris 0:23 Scope, it puts great taste into germ killing. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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