P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Did you lay this note on me, Jack? 0:01 - What note? 0:03 - "For bad breath, once in the morning with Scope does it 0:04 The Green Phantom." 0:08 - Scope's great. I used it first thing this morning. 0:09 My breath still feels fresher. 0:11 - Yeah, man. 0:13 We're not The Green Phantom. We're the Red Devil. 0:14 (engine revving) 0:17 (upbeat music) Narrator Get Scope for bad breath 0:20 and you won't have to hunt for The Green Phantom. 0:22

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John W. Hartman Center for Sales Advertising & Marketing History

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