P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (group chatting) 0:01 - A new dish! 0:03 Scope? 0:06 For bad breath, once in the morning does it 0:09 the Green Phantom. 0:11 This is not for me, 0:12 I use Scope. 0:13 This is for you. 0:15 - Oh. How kind you are. 0:16 Scope? 0:18 - Scope fights bad breath. 0:19 - Oh, fights bad breath. 0:21 But it is not for me, its for you. 0:22 - I use it first thing in the morning 0:24 and my breath feels fresher for hours. 0:25 - Yeah, terrific. But I ordered egg roll. 0:28 It must be for you. 0:31 - You're so gracious. 0:32 But my breath is no problem. 0:34 It's as fresh as lotus blossom. 0:37 Please. 0:41 - No different, please. 0:42 - Green Phantom, whoever you are. 0:49 We have ways of dealing with you. 0:52 (Gong ringing) 0:55 Narrator Green Phantom say, once in the morning 0:56 with Scope does it. 0:58

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John W. Hartman Center for Sales Advertising & Marketing History

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