P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Announcer You never know who will judge you 0:02 by your breath, or when. 0:04 So prepare yourself first thing in the morning with Scope. 0:07 It starts the job right by killing germs for hours. 0:10 In fact, no leading mouthwash kills germs longer. 0:14 Good-tasting Scope first thing in the morning 0:18 gives you fresher breath when you need it. 0:21 And Scope prepares you for anyone. And anything. 0:24 (kiss smacks) 0:28

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John W. Hartman Center for Sales Advertising & Marketing History

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