P&G: Scope Mouthwash, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Hey, you want to hear something? 0:03 The new kid comes over to me, he says hey boss. 0:05 Try this Scope. 0:07 I say why? 0:08 He says the usual reason, you have bad breath. 0:10 And he tells me not worry. 0:12 Scope first thing in the morning 0:13 makes your breath feel fresher for hours 0:14 and something about germs. 0:16 - Yeah, Scope kills germs for hours. 0:17 - Imagine that kid insinuating I got bad breath. 0:20 What should I do about it, Gus? 0:23 - First thing you should do is keep the Scope. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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