P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: (ominous chiming) 0:01 Announcer You never know who will judge you 0:01 by your breath 0:10 or when. 0:12 (upbeat music) So prepare yourself by using Scope. 0:14 The mouthwash that makes your breath feel fresher for hours. 0:17 One reason is that Scope starts the job right 0:21 by killing germs 0:24 (liquid pouring) and Scope keeps on killing germs for hours. 0:26 In fact, no leading mouthwash kills germs longer. 0:29 - Have a good day! 0:36 Announcer Minty, refreshing good tasting Scope. 0:37 - Hi Bob! 0:40 Announcer First thing in the morning 0:41 gives you fresher breath when you need it. 0:42 - Good morning. 0:46 Announcer And Scope prepares you to face anyone. 0:47 - Oh, hello there. 0:49 Announcer And anything. 0:52 (smooches) 0:55 Scope, once in the morning does it. 0:56

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John W. Hartman Center for Sales Advertising & Marketing History

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