P&G: Scope Mouthwash, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - Good heavens, Elizabeth, what happened? 0:02 - I merely told Julia she had a breath problem. 0:05 - That's our dessert. 0:09 - Why didn't you let Bad Breath Anonymous tell her? 0:10 They'd have gotten her started on Scope 0:13 and you know how long that lasts. 0:15 Announcer Yes, let Bad Breath Anonymous tell them. 0:18 They'll send a coupon worth 10 cents off on Scope. 0:21 And Scope, first thing, makes your breath 0:23 feel fresher for hours. 0:25 Once in the morning does it. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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