P&G: Scope Mouthwash, 1960s-1970s
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Genre: Commercial
Year Published: 1960s to 1970s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: - But at least you could've waited until the 0:02 eighteenth hole. No, you had to tell the caddy 0:03 he had bad breath on the sixth hole. Honestly! 0:05 Why couldn't you let Bad Breath Anonymous 0:08 tell him? I mean they could've gotten him 0:10 started on Scope, and you know how long 0:11 that lasts. Can't you walk a little faster? 0:13 Narrator Yes, let Bad Breath Anonymous 0:17 tell them. They'll send a coupon worth .10 off 0:19 on Scope, and Scope first thing makes your 0:22 breath feel fresher for hours. 0:24 Once in the morning does it. 0:27
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John W. Hartman Center for Sales Advertising & Marketing History
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