P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: Narrator The Green Phantoms from Scope are on their way. 0:01 No, they're not leaving notes, 0:05 telling people about bad breath. 0:06 They're giving away money. 0:12 - Hi. I'm the Green Phantom. 0:14 - The Green Phantom? 0:15 Hold on there. 0:17 I don't have bad breath. 0:18 See, I use scope. 0:21 - Well you just won $10. 0:22 Anyone who shows me a bottle of Scope or a card 0:24 with a word Scope mouthwash and gargle with T-25 gets $10. 0:27 - You've got scope. 0:32 That's worth $10. 0:33 Now you can get another $10 0:34 if you've got the free Scope bonus certificate. 0:36 - Oh, I don't. 0:38 Where do I get it? 0:40 - At the Green Phantom display in your favorite store. 0:40 - It's only two blocks away. 0:43 I'll be right back. 0:45 Can I borrow your car? 0:52 Narrator The green fandoms are coming with money. 0:53 Look for details on this display at your favorite store. 0:55

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John W. Hartman Center for Sales Advertising & Marketing History

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