P&G: Scope Mouthwash, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hey, what's your name? 0:04 - Marvin. 0:06 - Oh. 0:07 You a bad breath germ, too, Marvin? 0:08 - Yeah. 0:10 - Some way to go, huh? In a testing lab. 0:11 - That's the germ life. 0:14 I hear they're gonna use mouthwashes on us. 0:16 - (shivers) Mouthwashes? 0:18 - One of us may be lucky. 0:20 - What do you mean? 0:21 - One of us might get it with Scope. 0:22 - Lucky? 0:24 That stuff's powerful! 0:25 No leading mouthwash kills more germs than Scope, 0:26 or keeps on killing germs longer than Scope. 0:29 (shivers) Oh. 0:32 If Scope gets ya, you're finished! 0:33 - Yeah, but you go with a smile! 0:36 It's cool, it tastes fresh and minty, 0:38 refreshing like a cool shower. 0:42 Hey, here it comes. 0:45 I got the Scope! I got the Scope! 0:47 Germ I don't, Marvin, I don't! 0:50 - What a way to go. 0:54 (crane cranking) 0:56 Announcer Scope, what a nice way 0:57 to get rid of bad breath for hours. 0:58

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