P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - What? 0:03 Scope? 0:04 A mouthwash. 0:05 Somebody thinks I've got bad breath. 0:07 Wait, once in the morning does it! 0:10 The Green Phantom. 0:14 - What? 0:17 - Are you this Green... 0:17 - Oh, Scope! Hey, swingin' stuff. 0:18 I use it. First thing in the morning 0:19 my breath feels fresher for hours. 0:21 Oh, no, not me. 0:23 I love you. 0:25 Lead Woman Are you this Green Phantom? 0:27

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John W. Hartman Center for Sales Advertising & Marketing History

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