P&G: Scope Mouthwash, 1960s

Genre: Commercial

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're my mother-in-law, but you have bad breath. 0:01 Been practicing. 0:06 When she comes over in the mornings, phew. 0:07 I got to get her to use this new mouthwash, Scope. 0:09 I do. 0:12 Once in the morning and my breath feels fresher for hours. 0:13 Today, I tell her. 0:15 Oh, mother, you have a new mouthwash. 0:18 - Oh yes, Scope. Something new. 0:21 They say first thing in the morning 0:23 and your breath feels like it will last for hours. 0:24 Scope. 0:27 Once in the morning does it. 0:28


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John W. Hartman Center for Sales Advertising & Marketing History


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