P&G: Scope Mouthwash, 1960s

Year Published: 1960s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - You're my mother in law 0:01 and I don't want to make you mad, 0:03 but you've got bad breath! 0:04 Bad breath! 0:06 I've been practicing 0:09 once she comes over mornings. 0:10 I've gotta tell her about Scope. 0:12 New mouthwash. 0:14 I use it, 0:15 once in the morning and my breath feels fresher 0:16 for hours. 0:18 Today, you give her the word! 0:20 Narrator When you first wake up, 0:23 there's a film in your mouth that you can taste. 0:24 Powerful new Scope cuts through this film 0:25 and helps reduce mouth odor for hours. 0:27 - Mother! Mm-hmm. 0:30 Mother, you have bad breath. 0:31 (door opening) 0:33 - Mother! 0:34 Mother? 0:36 - Oh, when you have a minute, Larry. 0:37 - You have... 0:38 You have a new mouth wash! 0:40 - Oh, yes! Scope. 0:42 The girls tell me about it. 0:43 They say once in the morning, 0:44 and your breath feels like it lasts for hours. 0:45 Can't wait to try it! 0:47 (Larry sighing) 0:50 Narrator Scope. New from Procter and Gamble. 0:52 So powerful first thing in the morning, 0:54 and your breath feels fresher for hours. 0:56 Once in the morning does it. 0:58

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