P&G: Rely Tampons, 1970s-1980s
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Genre: Commercial
Year Published: 1970s to 1980s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (ocean waves crashing) 0:00 - I just found out about a great tampon. 0:02 It's called Rely, 0:04 and it's by Procter & Gamble. 0:05 - Rely is whole new kind of tampon. 0:07 So it's a real improvement in feminine protection. 0:10 - It's really different and better. 0:12 Look for the magazine ads, 0:15 they'll tell you all about Rely. 0:16 - Rely's worth finding out about. 0:18 After all, it's really a better tampon. 0:21 Remember, 0:24 they named it Rely. 0:26
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John W. Hartman Center for Sales Advertising & Marketing History
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