P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi, Peg. 0:02 (lips smacking) 0:03 - Hi, honey. 0:04 How was your day? 0:05 - Hmm, another day, another million. 0:05 Hey, I've got a game for you to play. 0:07 - Okay. 0:09 - Close your eyes. 0:09 - Oh, a surprise. 0:10 - Touch your hair. 0:12 What do you think of? 0:14 - Hmm, straw? 0:15 - You win the prize, New Prell. 0:17 The girls at the office use it. 0:20 And I'm gonna shampoo that head of straw for you. 0:21 - But, dinner. 0:23 - Dinner can wait. 0:24 - Did you say, "New Prell"? 0:27 - Yeah, it's new and improved. 0:28 It's got something called Soft Strand 0:30 that works in all this lather 0:32 to soften every strand of hair. 0:33 Let's go Soft Strand. 0:36 (Peg giggles) 0:38 Now close your eyes and touch your hair. 0:39 What do you think of? 0:42 - Ah, something soft and silky, 0:45 hmm, like a kitten. 0:48 - That's you, baby. 0:49 (lips smacking) 0:50 That's you. 0:51 (Peg chuckling) 0:52 Announcer Close your eyes. 0:54 Touch your hair. 0:55 Think of New Prell for soft hair. 0:56

1 user has this film:
John W. Hartman Center for Sales Advertising & Marketing History

Related films:

Original permalink · Record added: 2025-04-22 23:26:27