P&G: Prell Shampoo, 1960s-1970s

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - Hi Peg. 0:02 (lips smacking) 0:04 - Hi honey, how was your day? - Another day, another million. 0:06 Hey, I've got a game for you to play. 0:07 - Okay. 0:09 - Close your eyes. 0:10 - Oh, a surprise. 0:11 - Touch your hair. 0:12 What do you think of? 0:14 - Hm, straw? 0:15 - You win the prize, new Prell. 0:17 The girls at the office use it. 0:20 And I'm gonna shampoo that head of straw for you. 0:21 - But dinner. 0:24 - Dinner can wait. 0:25 - Did you say new Prell? 0:27 - Yeah, it's new and improved. 0:29 It's got something called soft strand 0:31 that works in all this lather 0:32 to soften every strand of hair. 0:34 Let's go soft strand. 0:36 (giggles) 0:38 Now close your eyes and touch your hair. 0:40 What do you think of? 0:43 - Something soft and silky. 0:45 Mm, like a kitten. 0:48 - That's you, baby, that's you. 0:50 (giggles) 0:53 Narrator Close your eyes, touch your hair. 0:54 Think of new Prell for soft hair. 0:57

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John W. Hartman Center for Sales Advertising & Marketing History

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