P&G: Prell Shampoo, 1960s-1970s

Genre: Commercial

Year Published: 1960s to 1970s

Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)

Format: 16mm

Description: Transcription: - A good massage softens your skin. 0:01 - My hair could use some softening, too. 0:04 It feels like straw. 0:06 - Oh, I thought you used shampoo. 0:08 - I need more than just clean hair for this mess. 0:10 - This is new Prell. 0:13 They put something in it called Soft Strand. 0:14 It works with the lather to soften the hair. 0:17 - It combs out beautifully, Inga, and it's so soft. 0:20 - See, now you're soft all over. (laughs) 0:24 Announcer New Prell for soft hair. 0:27


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John W. Hartman Center for Sales Advertising & Marketing History


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