P&G: Prell Shampoo, 1950s-1960s
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Genre: Commercial
Year Published: 1950s to 1960s
Creator: Procter and Gamble D'Arcy Masius Benton & Bowles (DMB&B)
Format: 16mm
Description: Transcription: (cork pops) 0:01 Woman Champagne, champagne, champagne 0:03 to celebrate something new in shampoo. 0:07 New Liquid Prell. 0:11 Ooh, new fragrance. 0:14 And you're so rich. 0:16 You make my hair sparkle like champagne. 0:19 You're outrageously rich, Liquid Prell, 0:22 and so luxurious. 0:25 In my old shampoo, a pearl just drops. 0:28 But in you, Liquid Prell, 0:32 pearls drift luxuriously 0:34 through your emerald green richness. 0:37 You make a girl feel like... like champagne! 0:39 You carry me away, 0:43 and leave my hair sparkling like champagne. 0:45 Soft, silky clean. 0:49 Here's to you, Liquid Prell. 0:51 You're new and extra rich. 0:54 (glass clinks) 0:56 And you're all mine! 0:57
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John W. Hartman Center for Sales Advertising & Marketing History
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